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WNBA

By BWT Staff, 04/09/19, 1:00PM EDT

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New Logo. New Vision

On Monday, April 8th, 2019, the WNBA unveiled their newest logo and sponsor with the hopes of reaching a younger generation of female basketball fans. For the first time in professional basketball, the league’s logo will not feature a player within a rectangular structure. On the contrary, the new logo (as seen below) prides itself on how the woman has broken free of such boundaries and exclusions. This is as an extremely powerful and relevant movement as the WNBA continues to seek equivalent pay for their players to the men playing in the NBA. 

Additionally, the WNBA has also announced its new partnership with mobile provider AT&T. AT&T’s logo will be featured on every team’s jerseys. AT&T fits in with the WNBA’s message and new targeted market perfectly. This can clearly be seen as AT&T features and empowers women in their ads. Moreover, as the WNBA begins to move towards a new targeted market of women from the millennial generation who are aged between 16 and 34, this is quite congruent with AT&T’s space in the world as they are a mobile service provider that connects users cellularly. It is also important to note that the NBA was partnered with AT&T during this past 2019 All-Star Game in Charlotte, North Carolina. AT&T was the leading sponsor for the Slam Dunk Contest as well as for Media Day. On a more millennial and technological front, AT&T has also been involved with the NBA 2K League. This is all to say that it was a major move for the WNBA to attain a primary partnership with an incredibly relevant and experienced brand.